Good Ad, Bad Ad

Some of the recent advertisements have left me wondering where has all the creativity gone!!! The likes of the Hero Honda Hunk ad with the bulls and the latest Amul macho with a bunch of primates are in extremely bad taste, and I wonder why would anyone with even an iota of self-respect ever consider buying those products after seeing the ads.. At best, these ads insult the intelligence of the customers..

But all is not bad on the creative side, with the Idea Cellular ads starring Small B being my personal favorite.. The concept itself.. What an Idea!! Another great ad in my opinion was the T20 World Cup ad by Reliance Communications which said "Chote Match, Bade Sapne".. The Fevicol ads are also a delight to watch, whenever and wherever.. Kudos to the team that came up with these.. However, the most popular one of recent times is definitely the original Hutch ad with the pug.. An instant success..

The icing on the cake though is the Amul series of ads, ever since 1976, with the thumb sized moppet that "everyone loves to love".. I have literally grown up seeing these ads, and will cherish memories of them for a long long time.. Other memories from a childhood long long ago are the eternal "mile sur mera tumhara" and "ek chidiya, anek chidiya".. Classics, rather, Sholay of advertising.. Long live the creative brigade..

PS: I know I will have missed out a whole bunch of good (and bad) ads.. Please feel free to comment about your favorite ones..

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