Bill Watterson was so wrong when he said Mothers are the necessity of invention.. As these school kids really proved, indeed it is the school authorities that have been the catalyst behind the invention..
Well done, I salute your sense of creativity!! I think there may exist a huge market for this product, but what happens when these girls go out on a date in the evening ;)
Some of the recent advertisements have left me wondering where has all the creativity gone!!! The likes of the Hero Honda Hunk ad with the bulls and the latest Amul macho with a bunch of primates are in extremely bad taste, and I wonder why would anyone with even an iota of self-respect ever consider buying those products after seeing the ads.. At best, these ads insult the intelligence of the customers..
But all is not bad on the creative side, with the Idea Cellular ads starring Small B being my personal favorite.. The concept itself.. What an Idea!! Another great ad in my opinion was the T20 World Cup ad by Reliance Communications which said "Chote Match, Bade Sapne".. The Fevicol ads are also a delight to watch, whenever and wherever.. Kudos to the team that came up with these.. However, the most popular one of recent times is definitely the original Hutch ad with the pug.. An instant success..
The icing on the cake though is the Amul series of ads, ever since 1976, with the thumb sized moppet that "everyone loves to love".. I have literally grown up seeing these ads, and will cherish memories of them for a long long time.. Other memories from a childhood long long ago are the eternal "mile sur mera tumhara" and "ek chidiya, anek chidiya".. Classics, rather, Sholay of advertising.. Long live the creative brigade..
PS: I know I will have missed out a whole bunch of good (and bad) ads.. Please feel free to comment about your favorite ones..
The summer is here, and the heat can already be felt.. Met department says it will be one of the hottest, and given the planning and execution of our government, be prepared to face uninterrupted power cuts all along.. The country faces an acute shortage of electricity, so much so that many a times, the grids are in danger of tripping owing to excess demand..
It is in this back-ground that the Indo-US nuclear deal becomes all the more important.. I know even if the deal goes through without hiccups, and the government moves at a fast-pace on the execution, it is still a long ten years before we can see power from the reactors.. But then, atleast ten years later, we will have power... Going by the current rate of capacity addition of conventional sources, I do not see a major change in scenario anytime soon..
But then, everyone has gotten their priorities wrong.. The left thinks it will be able to win votes thanks to its anti-US stands.. West Bengal, will take time to forget the Nandigram episode, and Kerala will give left the incumbency heat.. Another major minus for the left, the delimitation will reduce the number of rural seats, a traditional vote-bank of the left.. On the other hand, the Congress has made its peace, and is infact promoting darkness in the villages.. This only makes me laugh, because instead of saying we helped electrify so many villages, they are saying, we failed in rural electrification, and now we give them cheap kerosene for their lamps.. The saffron brigade, now opposing the deal, will operationalize the same, if it comes to power the next time. This way, it can take credit for the deal...
The Left's concerns about the US are certainly more of a mental roadblock than anything else.. Anything to do with Uncle Sam (Aunty Sam???) is taboo.. And the Prime Minister's assurance is enough for me to know that our strategic interests are not jeopardized..
I write this, not because I advocate the deal since I am not aware of the nitty-gritties of the same, but because I think that energy security is very important for a growing economy.. And not just in terms of oil.. We need to do every bit that we can to make sure that India's growth story does not hit a road-bump due to energy shortage.. If it takes a nuclear deal, so be it..
After a very very long wait of more than a year, Sachin finally finds the answer to life, the universe and everything.. With his 42nd ODI century coming up, he looks better than ever, and is still capable of sending the world champions running for covers..
And last Sunday, the 2nd March gave us a second good news, the U-19 WC win.. This clearly means the age of the Aussies is over.. The time of Indians has begun!!
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